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ConfiTEX at New Zealand Fashion Week

Day one at New Zealand Fashion Week for me and it’s day three of the big event. I love attending NZFW. It’s always a pleasure, the atmosphere is great, I catch up with fabulous people I have met during my previous time here and I always make new friends over a glass of bubbles and the Front Row.

I missed a season last year, this is my third outing at New Zealand Fashion Week in total and my first show was a first for the world of fashion. The world’s first incontinence lingerie collection hit the runway. A little unusual and one that had everyone talking pre-show, it was a total success.

ConfiTEX at New Zealand Fashion Week

This is the first time, anywhere worldwide, that incontinence underwear has graced a catwalk as a designer range. ConfiTEX spent three years working on the design technology to allow sufferers of incontinence to still wear beautiful underwear. Incontinence is the silent epidemic. Incontinence affects one in three women and one in ten men. It can start early for women – in their 20s and 30s, usually after childbirth. For men, the problem is usually medical and related to prostrate health. Incontinence is largely a hidden problem that people are embarrassed to talk about. So how amazing is this that ConfiTEX, founded by Dr Mark Davey and fashion designer Frantisek Riha-Scott in 2012 have this great collection now available!

ConfiTEX at New Zealand Fashion Week

Images courtesy of ConfiTEX

ConfiTEX’s patented textile-based technology is a three-layered system that provides absorbent, waterproof, pad-less washable underwear for men and women. But you just wouldn’t know that the ConfiTEX Hi-Life Collection was anything but just beautiful lingerie.

ConfiTEX at New Zealand Fashion Week

Images courtesy of ConfiTEX

The show debuted 30 looks ranging from day-time wear, to softer evening lingerie, to the first G-string designed for light incontinence (which I received in my goodie bag!) The brand’s resounding message of ‘don’t hold back from living your life’ and as incorporated such beautiful prints in the fabric that it made me want to snap up some of the gorgeous pieces.

ConfiTEX at New Zealand Fashion Week

What I found just stunning were the simply exquisite lace and print crop tops and bra tops. New to the collection, they are just beautiful and add an appeal to the younger market, with one in three women under the age of 30 suffering with incontinence.

ConfiTEX at New Zealand Fashion Week

I have never seen anything like it before, I think they make fabulous additions to the wardrobe and would look beautiful under a strapless evening dress to add a new dimension.

ConfiTEX at New Zealand Fashion Week

No one with bladder control problems should miss out on wearing fantastic lingerie. The ConfiTEX collection allows another dimension to sufferers wardrobes and means they can make the most of their day.

“Our underwear is beautiful, environmentally responsible and made for people with a love of life and adventure.” Designer and co-founder Frantisek Riha-Scott.

You can find out more about ConfiTEX at their website.

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