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Long Live Denim Long Live Passion | Frame Denim

Long Live Denim Long Live Passion | Frame Denim October 11, 2014Fashion0 Comments

The Swedish duo behind Frame Denim, Erik Torstensson and Jens Grede, have burst onto the denim scene with a collection of gimmick free jeans perfect for the new season.

“We were and are driven about doing something perfect. Frame is a passion project that got serious,” says Grede to Style.com, one half of the creative team behind the relatively new brand, which is currently gaining A-list fans like Cara Delevingne, Miranda Kerr and inspiring a collaboration with model Karlie Kloss. It’s this passion behind their minimalistic designs and penchant for the discrete that is garnering the brand a cult following.

Each pair is carefully crafted in Venice, California and effortlessly recreates the high fashion arena’s style aesthetics with a selection of skinny, cropped, mid-rise and boyfriend jeans ranging from the streamlined clean-cut cult classics, to the more Boho-inspired distressed.

Shop the Autumn Winter 2014 collection from Frame Denim

There are no labels attached to any pair of Frame Denim jeans – the focus is on creating a timeless pair of jeans that will keep the perfect fit all year round. With a self-professed love of everything chic, Frame Denim is creating the ultimate pair of jeans every time, adding integrity, style and focusing on comfort: “You know the perfect pair of jeans when you put them on a month after you bought them and they still hold their shape like the day you tried them on at the store.”

Each piece is destined to become your favourite pair of jeans. A small-embroidered ‘F’ at the left thigh promotes the brand modestly, however it’s the lush cuts and crisp colours that speak volumes for the brand.

Available in a selection of basic washes, the brands favourite choices in colour schemes is best described as navy, black and grey – and a lot of it.

Now London-based, the Swedish design duo behind Frame Denim have created a line of jeans for all seasons – effortlessly mixing the essence of London chic with So-Cal style, shop the ultimate edit at BySymphony.com today.

BySymphony, the pioneering name in luxury fashion and world-class designers to The Dubai Mall, has brought this experience online. Incorporating style, travel, designer interviews, art, music and of course exclusive fashion advice from guest editors and their own team of fashion experts, the BySymphony.com online store is more than just a shopping experience, it’s a lifestyle guide.

Tags: BySymphony, denim, Erik Torstensson, Frame Denim, jeans, Jen Grede