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GYORK London chic yet functional handbag design

If there was ever a buzz about a handbag waiting list, then this is one.  UK based handbag company GYORK London are opening up their waiting list ahead of the launch of their Spring 2016 collection. Giving you the opportunity to pre-order a piece of handbag history as soon as it is available.

GYORK London chic yet functional handbag design

This is your time to be in the know, get your name on the list and have your eyes on the prize when it comes to the next big thing in accessories. GYORK London founder Donna-Marie Donalds is all about bringing practicality alongside style when it comes to handbags. Why the name GYORK London? Well it’s a mix of ‘Gym’ and ‘Work’ two areas where a decent bag is a must for all your daily essentials where you also want a luxurious edge.

GYORK London chic yet functional handbag design

It’s like Donna-Marie has read my mind. I need a bag that can take me to meetings, allow me to fit all my necessities in and yes I do mean a laptop, two phones, two chargers, makeup, notepad and bottle of water! It needs to see me through train journeys, act as aeroplane hand luggage and still allow me to be on the cutting edge of accessories trends.

GYORK London chic yet functional handbag design

As a former Financial Risk consultant, Donna-Marie has taken the need for a handbag that accommodated her multifaceted lifestyle to launching her own label to solve the problem. That’s how you get things done! She sought to produce an alternative solution to commuting into the city every day and having to carry several bags to work and on her several overseas business trips. These multiple bags she lugged around would often include a laptop bag, a gym bag, an overnight bag as well as her handbag. Is this sounding familiar?

GYORK London chic yet functional handbag design

So if you can’t find a solution to these luggage woes, then simply do your research with some of the UK’s most revered designers and set up your own handbag label! Donna-Marie brought on-board her friend Shelley O’Neill, who is a technical expert in the fashion industry to work on the three defining attributes of the GYORK brand – how to make a handbag chic, innovative and functional. I just love how the collection is two handbags in one. Covering all bases for your luggage and fashion needs no matter where you are in the world.

GYORK London chic yet functional handbag design

The City Collection

In January 2016, GYORK London launch their latest collection. The City Collection is a well-edited range of hand crafted, Italian calf leather totes and accessories. Including the Knightsbridge Tote, Kensington Demi Tote, Montpelier Clutch, and the Harriet Purse in colours such as ox blood, lilac, and prussian blue.

GYORK London chic yet functional handbag design

As well as being truly stylish, the practicality of daily life has been considered, with compartments for your laptops, high heels, phones, wallet and event an external detachable clutch so you have two bags in one without the extra baggage. It’s such a perfect concept.

GYORK London chic yet functional handbag design

“I realized there wasn’t one bag that I could use to deliver a keynote, meet a client, or travel with my boss and feel prepared on all fronts. I knew there were other women who needed the same thing — a stylish, functional bag that could fit into the business AND life equation.” – Donna-Marie Donalds, Founder – GYORK

You can register on the GYORK London website to receive pre-launch information and to pre-order the bags once available. You can also keep up with all things GYORK London on their Instagram and Twitter feeds.

This is going to change my life, will you join me in the handbag concept revolution?

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