Hailwood – New Zealand Fashion Week 2013
I think we’ve found the new LadyM favourite designer. As a fan of denim, teaming it with chilled out cotton and silk sweaters, grey tshirts and then a print every now and again the Hailwood Winter 2014 collection is one I could wear to the office during the week and then into the weekend. Day in, day out – it is my style.
Established in 2001, the Hailwood fashion label is renowned for superbly original t-shirts showcasing unique prints hand drawn by the designer who is graphically trained in illustration. This is the style I can be seen sporting most weekends with a blazer thrown over the top. Adrian Hailwood’s collections have grown into their own chic and wearable style. From urban street wear, through to impeccably elegant evening wear, Hailwood’s graphic design background leads him to create themed fabrics and prints which often carry a strong graphic central symbol, such as this seasons bird of choice, the falcon.
The collection featured a fabulous array of double denim teamed with grey tees with signature prints to chetah print dresses. Then moving on to gorgeously fitted dresses in navy and mulberry that earn a prominent place in the modern woman’s work attire; through into the evening with raspberry red silk dresses; olive green silk gowns and statement black silk gown. Flowing femininity at its best after the day time look of a heavy presence of skinny jeans.
The collection also featured divine wool blend capes and over coats as well as well made belted trenches in traditional beige and black. I’m a sucker for a good cape and I am coveting the grey, leather edged cape from this seasons collection.
What I love is that Adrian Hailwood describes his customer as “not just one kind of woman,it’s the girl that knows how to change her look with different events in her life, a woman who knows she can step into the Hailwood shop or stockiest and find a perfect outfit for day, work and evening” and that’s exactly how I felt.
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