Introducing Heart by nANA jUDY
The critically acclaimed Australian menswear brand nANA jUDY has finally done what we have longed for – established a sister label for us ladies! Heart by nANA jUDY is launching for AW13 in the UK. For a long while now the edgy rock look of nANA jUDY has been coveted by women around the world, and now there is a femininity to the edgy rock aesthetic of the brand.
Heart is now seen as a brand in its own right in its home country and is a mainstay show of Mercedes Benz Australian Fashion Week, Heart can be found in premier Australian department store David Jones, in addition to over 100 boutiques in Australia and the strategy for the UK over the next 2-3 years is much the same.
Here’s hoping the brand will be available in an abundance of high street stores as well as online. Heart will release two ready to wear collections for Autumn/Winter and for Spring/Summer, with injection ranges between each season to complement and freshen up the offer in stores.
They have a great range of teen rock style tops, streetstyle denim, short shorts for summer, edgy skirts, and urban casual jackets, jumpers and knitwear to keep us coveting the label. There’s leather, there’s tartan, raglan cotton and metallic features. Keep an eye out for Heart by nANA jUDY hitting the UK soon.
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