Fashions can come and go, but style can be maintained and varied throughout our lives. Many women now are investing in key pieces for their wardrobe that will pay style dividends for years to come. This summers catwalk trends focus heavily on prints and luxurious fabrics and lends well to the Moroccan culture.
New labels that find success are rare and hard to come by, and require a lot of design skill. Mounia Khalladi proved that her designs were popular from the offset, and as a result enjoys success with KM COUTURE. Whether you wear D&G, Prada, Vivienne Westwood Anglomania or Jimmy Choo, it’s not hard to see where these labels got their breakthroughs. Mounia’s breakthrough came in the form of KM COUTURE’s line of dresses.
Brand KM COUTURE was created in March 2009 by Mounia Khalladi. “I have always designed dresses for myself and my friends loved them. It made me want to create for others but I was afraid.” It was only when Mounia’s cousin created and launched a beautiful Riad in Morocco, the Fes Riad Alya that she felt brave enough to do something inspirational for herself and created KM COUTURE. “Now my customers come and come back and bring me new customers, which makes me happy”. KM COUTURE is based in Paris and Mounia is originally from Morocco.
The KM COUTURE Caftan collection stems from the story the Kaftan, dating from the Greco Roman. Originally, only the sultans and their wives had the privilege of obtaining a garment made with expensive materials. The kaftan has appeared in North Africa in the 3rd century AD. Today, the kaftan is found everywhere in the world, in evening dress, tunics and interiors. Mounia “would like continue this process by bringing together the required combination of Eastern and Western cultures and at a reasonable price, so that every woman can have the opportunity to wear this style of dress.” The collection is inspired by moments in Mounia’s life and her travels around the world, “My eyes are always wide open, and a paper and a pencil is always near me”.
Is a luxurious link to the pastel trend on the catwalk this summer. Gorgeous pale pinks set off with dusky pink trimming and completed with a sparkling wide belt to match the softness of the outfit.
A fabulous cocktail caftan dress, in black chiffon with a detailed buster in effervescent silver.
A high knocked Caftan in turquoise satin with brilliant reflections around the collar and sleeved. Very elegant and superbly styled with a statement waist belt.
A superb indian style Caftan in silk tafta. A luxurious red Bustier with gold dealing and a one shoulder 3/4 length puffed sleeve.
The entire collection is available to purchase from the KM COUTURE online shop. The collections contain a vivid array of colours, fabulous silks and beading and some great prints that fit in with the S/S 2010 catwalk trends.
Mounia sites Elie Saab as an inspiration because her dresses are a mix between Western and Eastern cultures. “They are beautiful, elegant, I love her designs”. From her collection The Caftan Yasmine was created for Vanessa Simmons daughter of rapper REV RUN( RUN DMC). “She was my inspiration, I wanted something easy to wear, elegant but with a touch of Moroccan culture.” All pieces are created by a seamstress in Morocco and available four weeks after the original design has been put forward. KM COUTURE’s plans for 2010 are to have a sewing workshop in Morocco to cope with the large orders and by 2012 to have their first shop in Paris.
KM COUTURE intend to broaden the range, creating cocktail dresses, tunics for every day, evening and beach. Finally developing into wedding dresses and possibly into interiors.
Visit www.km-couture.com for inspiration and to view the fabulous collection.