The Summer is in full swing but high street and fashion magazines are already focusing on Autumn/Winter 2010. While the sun keeps on shining, we still want to be able to find that perfect summer dress or outfit for the weekend. One online fashion boutique that is paving the way for on trend collections is Little Mistress.

Little Mistress – Fashion Forward

Little Mistress first established seven years ago, is an online young womenswear fashion boutique. Aiming to provide a collection that is reflective of current trends, colours and features unique prints, whilst being at a great price point for all Recessionistas! Little Mistress constantly has an evolving collection and adapts quickly to new trends from the UK high street and catwalks shows.

Louisa Koussertari, the talent behind Little Mistress’s PR and Marketing has always had an interest in fashion. She studied for an Art and Design Foundation and specialised in Fashion and this led to Louisa doing a degree at London College of Fashion in Fashion, Marketing and Promotion. Louise explained to LadyM Presents what kind of customer they focus on;

Our target audience would be any woman who likes to follow whats in fashion, she likes to have fun and enjoys wearing things that are a bit different. Really flattering shapes, styles, colours and prints that can be worn again.

www.little-mistress.co.uk

The Collection

Little Mistress scour the catwalk shows and follow high street trends to make sure their collections are bang on trend and up to date. The online boutique has a strong array of this Summers trend of Maxi dresses. The dresses are comfortable, flattering and easy to wear. Some of the most popular are the Tribal Maxi and the Ethnic dress.  With some great accessorising the dresses can be the centre piece of a stunning outfit, whether for a casual day dress or glammed up for night time.

Ethnic Maxi Dress, by Little Mistress

Some of the best sellers in the collection have a heavy focus on the floral trend of this summer as well as combining nautical chic to the outfits on sale.

This gorgeous coral Frill Shirt will keep you on the hot colour blocking trend. A LadyM favourite is the Anchor Studded Dress, perfect for a summers day – team with cute pumps and soft gold accessories.

Frill Shirt & Anchor Studded Dress, by Little Mistress

The New Arrivals section should be the first stop to see what new, delightful pieces have been added to the collection.

The Waisted Dress with Crochet Detail is a shining example of the vintage trend for spring/summer. Whilst the Tie Waist Playsuit is a simple yet gorgeous grey floaty playsuit with a tie waist that can easily see you into the autumn and winter months.

Waisted Dress and Tie Waist Playsuit, by Little Mistress

The website also features a “Star Style” section, taking a look at the key trends celebrities are wearing and highlighting the outfits from the collection that can emulate the look. This month is Alexa Chung and the Romantic trend. Many of Little Mistress’s outfits can often be seen on Channel 5′s Kate Walsh on the Studio Live programme.

Little Mistress – going from strength to strength

LadyM Presents spotted Little Mistress at the Clothes Show London event in July and saw the expertise they had for capturing what is currently on trend. There was a great buzz around their pop up shop and a lot of fab outfits being snapped up. “One of the most rewarding part is when you get a product on the website, customers buy it and you get a great review or feedback that they love the style and love wearing it – thats even better”.  When asked what was next for Little Mistress, Louisa explained that they want to keep creating more great styles that women will love to wear as well as providing a good service to the online shoppers and meeting their needs.

Little Mistress currently have free delivery on all UK orders over £40, keep an eye on their promotions page too for some great savings.