Mallzee.com – making shopping social
As you have probably guessed I love online shopping. For me it is the perfect way to be able to browse a lot of brands, designers and collections in the comfort of my home and make full use of the little free time I have in my day. I do love shopping on the high street, visiting boutiques and browsing pieces on the rails themselves but online shopping portals have become my go to shopping destination.
One website I have come across really has change the way I shop and I reckon it will help revolutionise the way you shop too. Let me introduce you to Mallzee.com. The website has just launched the approach to bespoke shopping lets you shop all your favourite stores in one place, get style recommendations from over 750,000 clothes and shop with friends.
Mallzee has been designed to be totally personal – so when you sign up there is a little quiz. You get to give a thumbs up or thumbs down to key pieces shown to you, so that your style can be logged. The same goes for stores and brands you like or dislike and there are over 200 stores already signed up such as French Connection, Reiss, Oasis, ASOS. This short quiz and your answers, builds a portfolio for you so that when you log in each time, new pieces are shown to you that suit your profile. Plus you can save pieces to you “wardrobe” to remind you to buy later or further enhance your profile. The whole aim is that Mallzee allows each user to build their own shopping mall that only features clothes that suit them from their favourite stores. Kind of like having a personal shopper!
Mallzee Style Quiz
There is also special features such as advice on what to buy – you can add clothes to a poll and invite your friends to give their opinions before you buy – plus everytime you shop through Mallzee you earn Mallzee Dollars, which you can spend on exclusive products, get out of this world discounts and lots of other special little treats.
Mallzee Poll
An interview with Mallzee Founder, Cally
Mallzee was founded in 2012 by Cally Russell, a 25 year old fashionista based in Edinburgh, Scotland. I interviewed her to find out a little bit more about the background of Mallzee, the aims and the future of such an exciting concept:
Q) When did you first start working in the fashion industry?
Last year when we set up Mallzee. A few of the team have worked in fashion before but I’m a newbie! The idea of Mallzee is one that just dragged me in.
Q) What encouraged you to get into this industry and what was your route into it?
I saw a real problem with shopping online and wanted to fix it. We started to speak to other people and it became clear they had the same issues. How do you find clothes you actually like quickly online and how do you get people’s opinions before you buy? Once we knew people wanted what we did – we just set out to build it.
Q) What was the inspiration behind developing Mallzee?
It’s a mix. I used to hate trying to shop online as I could never find anything so we really built this for us. As a team we also all had friends that used to send us emails full of links to clothes. It was so time consuming to go through them all so we thought we should build something that made that easier.
Q) Where are you based, how much of an inspiration is your city and what are your favourite cities around the world?
We’re based in Edinburgh. We’ve just opened our own office right in the city centre and we share with two other companies that we’re friends with. It’s my favourite city in the world. It’s such a beautiful place and it really does inspire me walking to work. It’s just full of history! Elsewhere I feel really at home in Paris. Who doesn’t love Paris though?
Q) How would you sum up Mallzee in one sentence?
A personal stylist meets a shopping trip to the mall with your friends.
Q) Who do you hope will shop via Mallzee
A total mix. We think if you love shopping you’ll love some of the social features we’ve got in the site, but if you hate shopping you’ll love Mallzee cause it finds exactly your style.
Q) What’s next for Mallzee? What are your goals for 2013?
We’re thinking big! We’ve got the mobile and international release in August and some awesome new features. Plus, some really fun competitions lined up – the one in Sept/Oct is pretty special. Sign up and watch this space!
You can sign up to Mallzee right here – let the social shopping begin!
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