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Beauty

Giorgio Armani Fragrance | What makes you say Sì?

Every now and then I get an awesome treat as a fashion blogger, writer and brand ambassador. The lovely people at Klout sent me a “Klout Perk” from Giorgio Armani Fragrance. Not one but three fragrances from the Sì range. They are just superb, an awesome treat and a great variation so whatever my mood, I can always say Sì with Giorgio Armani!

Giorgio Armani Fragrance| What makes you say Sì?

Now that does sounds a little like an advert, but I can assure it’s not. I only write about products I love and that I want to share with my fabulous fashionistas and beauty pioneers, yes that’s you!.

There’s a fabulous story behind the fragrance collection. Mr Armani himself is inspired by his mother. Her courage, calmness and elegance has become his modern ideal of femininity. Her legacy was all about saying “ Sì to strength, Sì to dream, Sì to freedom and Sì to myself”. How superb!

What makes you say Sì? Giorgio Armani Fragrance

Sì Eau de Parfum

Cate Blanchett is the face of the Giorgio Armani Sì campaign and for her it is “always say yes to love, and to risk and to adventure”. What do you always say yes to? Let me know at @ladympresents on Twitter and Instagram with #saysi.

What I love about the Sì fragrances is that they allow me to exude a little quiet confidence, they bring positivity in their scent and they remind me that life is about what you make it. Take risks, make decisions, have passion and above all say Sì to what you want to do in life.

The collection contains Sì Eau de Parfum, Sì Eau de Parfum Intense and Sì Eau de Toilette. How do you bottle the notion of ‘yes’? It begins with the concept of chypre, of citrus top notes: warm, grounded and bold, with a seductive softness that lingers like a second skin. The fragrance of Sì will be with you throughout the day. Reminding you that you can say ‘yes’, that you can live your dreams and you can achieve. The Eau de Parfum features cassis nectar, vanilla, rose de mai and fresh-cut freesia; it oozes a nostalgic flavour of comfort and confidence. A fresh fragrance to wear to the office every day and to be ready to tackle whatever comes my way.

What makes you say Sì? Giorgio Armani Fragrance

For the evening I like to wear the Sì Eau de Parfum Intense. It’s something more sensual, something more carnal. It retains the radiant soft fruit balance but with a deep, heady syrup of crushed blackcurrant, fir balsam and hypnotising golden benzoin. There is something almost mythical about this fragrance. Perfect with a little black dress and killer heels for a night out with the fiancé.

What makes you say Sì? Giorgio Armani Fragrance

Sì Eau de Parfum Intense

“For me fragrance is about memory, even more than imagery. It’s a really subtle but important way in which women can express themselves”, Cate Blanchett.

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