The awards, hosted by the ever charming Claudia Winkleman, at the decadent Savoy Theatre, London were a true celebration of the best of British fashion. LadyM attended the event, accompanied by Robin Budd and the ladies had an truly spectacular evening at the black tie event.

The hottest ticket in town!

British Fashion Awards 2010 – A celebration

Howard Tillman, the British Fashion Council Chairman opened the ceremony with a rising speech about just how important the British fashion industry is to Britain’s economy, injecting £37 billion into the economy each year. He spoke of the industry “enriching the country’s culture and agenda”, detailing that Britain is at the “heart of fashion and innovation’.

LadyM & Robin Budd at British Fashion Awards 2010

The Winners

BFC Outstanding Achievement in Fashion

The awards opened with Samantha Cameron who has been hired by the BFC to promote UK designers. Mrs Cameron announced the award of BFC Outstanding Achievement in Fashion going to the late Alexander Lee McQueen. An amazing and moving showcase of McQueen’s work was put together by Nick Knight, the audience watched and appreciated in silence the work of a fashion genius.

Accessory Designer of the Year

Previous Emerging Talent Award and leading British footwear designer Nicholas Kirkwood collected the Accessory Designer award from Claudia Schiffer. Finalists – Camilla Skovgaard and Emma Hill for Mulberry.

Model of the Year

Lara Stone was named Model of the Year as a British model who has emerged as a leading name in the modelling industry and is making a strong mark on the international fashion . She humbly accepted her award, even making a joke about being called Matt Lucas when she is seen walking down the street with her husband David Walliams.  Finalists: David Gandy and Rosie Huntington-Whiteley

Menswear Designer of the Year

This award, presented by Daisy Lowe who wore an amazing, embellished floor-length black dress, went to Patrick Grant of the label E. Tautz. The award recognises a leading British designer of who can take street style mixed with Saville Row vintage tailoring to enhance men’s fashion over the last year. Finalists – Christopher Bailey for Burberry, Margaret Howell and Paul Smith.

Patrick Grant of the label E. Tautz, Menswear Designer of the Year

Emerging Talent (Ready to Wear)

Presented by the ever stylish Alexa Chung, the award that was created two years ago by the British Fashion Council, recognises and financially rewards designers as they establish their emerging fashion businesses. This year’s winner was Meadham Kirchhoff, the designer duo Edward Meadham and Benjamin Kirchhoff, who showcased some fabulous prints and strong colours at S/S11 LFW. Finalists- Mary Katrantzou and Michael van der Ham

Emerging Talent (Ready to Wear) won by Meadham Kirchhoff

Emerging Talent (Accessories)

The award described as “An innovative and directional accessories designer who is emerging as an influential force in British fashion”, was won by Husam El Odeh having beaten off stiff competition from Charlotte Olympia and Jessica McCormack.

Husam El Odeh talking to Chic TV

Special Recognition Award

This Special Recognition Award was awarded to Naomi Campbell, as an individual who has greatly contributed to the fashion industry in the last twenty five years. Edward Enninful gave a heartfelt and warming speech about his friend Naomi and how she has become an ambassador for British fashion.

Naomi Campbell, Special Recognition Award

Digital Innovation Award

This award is for a brand that has pioneered digital initiatives and is voted for by the BFC Digital Committee. The winner was Burberry and a fabulously put together video showcasing their use of digital technology, to the soundtrack of Adele’s “Home Town” about the history of Burberry’s legacy.

British Style Award 2010

Decided entirely by public vote, the British Style award “recognises an individual who embodies the spirit of British fashion and is an international ambassador for the UK as a leading creative hub for fashion”. (www.britishfashionawards.com) To be honest we all thought the gorgeous powerhouse of fashion that is Victoria Beckham was going to win this award. But Alexa Chung won over the public and was very gracious in collecting her award.

Isabella Blow Award for Fashion Creator

Close friend to Isabella Blow, Daphne Guinness presented this award. With a fabulous, shimmering silver evening dress and amazing beehive, the emotional fashion icon in her own right said “I wish Isabella was here to give this award herself”, before presenting it to Nicola Formichetti, the renowned stylist with a unique vision. Finalists – Nick Knight and Rankin.

Claudia Winkleman and Daphne Guinness

Designer Brand of the Year 2010

Presented by the newly brunette, model Lily Cole, this award goes to the designer brand who has made the biggest impact 2010 in the British industry. Burberry, Pringle of Scotland and new entrant Victoria Beckham were included in the nominees but the winner on the night was Mulberry.

BFC Designer of the Year 2010

And finally the biggest award of the night for BFC Designer of the Year went to Phoebe Philo, Creative Director of Celine. This is the ultimate accolade, which the BFC describe as recognising “an internationally acclaimed British designer of couture, ready-to-wear, knitwear or accessories who has made a significant impact in the past year both in the UK and internationally”. The divine Bianca Jagger presented the award to Phoebe in a sumptuous lime green maxi dress, the most colourful dress of the evening.

Bianca Jagger congratulates BFC Designer of the Year 2010, Phoebe Philo

“Incredible! The stuff magazines and dreams are made of” Robin Budd, on the fabulous British Fashion Awards, a night to remember.

Brix Smith Start leaves the awards followed by Erdem Moralioglu and Noisette's singer Shingai Shoniwa

Photos from the red carpet can be found at Fab Sugar, thank you to the British Fashion Council and Savoy Theatre for an amazing evening celebrating the success of British Fashion.