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Discover Interactive Fashion Films from Westfield for SS13

The latest thing to hit social media and advertising is the interactive video. A great concept of marketing and promoting a product, a lifestyle, a brand with an added edge. Click on the video as it’s playing and find out more about it’s content. The only current problem is, it doesn’t work on your mobile device. But hey, you can’t have everything.

For SpringSummer 13 fashion trends. Westfield have filmed for interactive videos, by the master Rankin to show you the key trends of the season. You can click on any outfit to learn about more about the curated look, and receive exclusive offers at the end of the film. There are four films to watch covering four key trends from Spring / Summer 2013: Monochrome, Brights, Metallics/Pastels and Florals/Prints.

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Here’s the Monochrome video featuring Portia. The same song is in each video but in a slightly different take on it to suit the style. Spring/Summer smart is all about monochrome. Whether it’s black and white separates or stripes; you can create a great, smart look for day or for night with the monochrome trend this season.

For Brights – we meet Tali

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For Metallics/Pastels there is Frida. Electropop and possibly my favourite outfit collection

pasteslss13

Florals is chilled out and fun with Natalia

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As well as the interactive films on the youtube site, there are also lookbooks, offers, advice and styling tips – everything you need for Spring/Summer from Westfield.


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