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Wondaland – Vintage Womenswear Label

The trend for vintage fashion is not escaping us. A prevalent trend since 2008, vintage inspired pieces, design, shape and techniques are ever popular in the fashion industry.

Wondaland is a fabulous vintage womenswear label from ex-Storm model and graduate of Central St Martin’s, Alice Keswick. Alice was creative director at Evisu in Hong Kong, has worked in Paris as a buyer for the vintage specialist Atelier Mayer and then created her own label. Wondaland is now in its 5th season and has a rapidly growing fan base including the Delavigne sisters, Sienna Miller and Florence Brudenell- Bruce. The colleciton is available at cool London boutiques such as The Village Bicycle and Donna Ida.

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Spring/Summer 13

For SS13 Alice takes inspiration from Doris Day in ‘Calamity Jane’ – an iconic cowgirl who empowered women. The collection features cowboy collar tips, feminine chambray and lots of tassels. Vibrancy, with clean lines and crisp vintage lace, mixed with bright prints. Tasselled jackets for an American summer teamed with micro lace short suits and bright silk dresses.

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The collection feels contemporary and fresh, inspired by days of summer and the call for fun times and relaxed glamour. The lookbook whiled us away to a time of glorious Americana. Featuring hot pink and cobalt blue (our colour of the season) in tees, vests and dresses.

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Denim in light hues giving soft textures grace the collection and butter yellow with the cutest bird prints we have ever seen. Navy lace mixes with tassels to add a bit of “yee-ha”. Playsuits, dresses, shirts and shorts, God Bless America.

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“Wondaland is a medley of my experiences of the fashion industry in Paris to the Orient and my love of past style whether it’s Bianca Jagger at Studio 54 or Irving Penn’s portraits of British debutantes in the 50’s” says Alice, “My focus is to create unique prints and beautifully cut dresses, separates and tailoring that are easy to carry from day-to-night.”

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