Last Friday, the LadyM team attended the launch of powerhouse fashion blogger Sasha Hagelstam’s line for Nelly.com, under the name of her blog, 5 Inch and Up. With the collection going live this week, we’re delighted to show you our pick of the collection.

5 Inch and Up for Nelly.com Collection Launch

Heading to Beach Blanket Babylon in Shoreditch last Friday, we were eagerly anticipating the new collection, having seen a few sneak previews on Sandra’s blog in advance. Over mojitos and some crazy little Finnish sweets, we got to see the collection up close. Sandra has created an incredible collection, managing to be both edgy and wearable at the same time. Beautifully tailored, sleek but with the occasional cheeky cut out section, the collection should prove a great success for Nelly.com.

Sandra has a very distinctive style, which her readers can now enjoy for themselves. Vertiginous wedges, pin tight trousers, a sports-luxe feel all topped off with a new take on the boyfriend blazer or voluminous kimono style coats. We’ve picked a few of our favourite styles, all of which are available exclusively at Nelly.com. We love the Yohji Yamamoto feel to the structured, oversized coats, and the subtle shades of charcoal and slate.

Below, l-r: Steffi blazer, Tasha Kimono, Rust jumper:

Below, l-r: Stella shorts, Cross shoes

The 5 Inch and Up for Nelly.com collection is available now online, but you might want to move quickly. We have a feeling this one’s going to be very popular indeed…

Photos taken by Paul Grace.