Calling all #denimlovers with Selfridges
Selfridges is one of the greatest department stores in the world. A mecca for fashionistas and always coming up with a new way to shop, to profile designers and to bring inspiring fashion concepts to the shop floor.
The fabulous London fashion haven has now launched its latest campaign to celebrate the opening of their Denim Studio – with the world’s first interactive denim campaign.
Watch the video below and get wrapped up in denim inspiration, the love for the humble pair of jeans and how far such a heavy duty material has come over the years. Selfridges have created this short video to show why denim has remained so timeless and at the forefront of everyones wardrobes. Remember begging your mum for your first pair of jeans? Embracing the jean jacket (come on you know you had one!)….
You can share the love of the fabulous fabric by having the chance to appear in Selfridges iconic shop windows. Simply upload your favourite denim picture on Instagram and tag #denimlovers @officialselfridges. Check out the website for more information and shop denim here.
So whether you love your cut-off shorts from the 80′s, sport double denim at the weekend, have managed to find the ultimate denim skirt or just have those favourite pair of jeans – tell the world via instagram!
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