In the world of fashion we love a story of a fashion label being launched by someone with a career in a different industry. Joey Chin, a Chartered Accountant based in London launched Just-Petite.co.uk in July 2012.  

Just-Petite Online Fashion Boutique

Just-Petite was born because Joey realised that many of his friends were always complaining about not having enough variety of petite wear. Now this is when our ears pricked up, as 5’4” and a size 8/10 – petite wear is a hot favourite for LadyM. Joey decided to launch an online boutique providing the petite industry with something fresh and new.

The clothes at Just-Petite are handpicked and limited in stock as they aim to keep their clothing line fresh and fashionable. Just-Petite’s goal is to be able to establish the label as a fashionable, quality brand and offer clothing at reasonable prices. They will be expanding their boutique collection to include tops, shorts, accessories, bags and shoes in the near future.

Just-Petite Dresses

Just-Petite have a great range of dresses in their online boutique. Perfect for the office, a special event, dinner with friends or a weekend away staple dress. Your wardrobe won’t be complete without one of these affordable yet stylish pieces. Here are our favourites.

For Day

• Puffed Sleeve Ponti Dress £29.95 available in black or red
• Three Quarter Sleeve Skater Dress £29.95
• Red Peplum Dress £26.99

For Night

• Halter Neck Dress with Mesh Detail £22.95
• Champagne Draped Jersey Dress £22.95

Exclusive LadyM Presents Discount

Just-Petite are happy to offer the readers and followers of LadyMPresents.co.uk an exclusive 15% discount on all purchases up until the 20th of August 2012. All you have to do is register as a member and contact Just-Petite quoting “LadyMPresents” and the item you wish to purchase.

Happy Shopping!