This week there are many delights coming our way in the fashion world. Karl Lagerfeld’s collection “Karl” on sale on Net-A-Porter from January 25th, to press releases everyday detailing more designers showing at London Fashion Week in a few weeks time. Now another delight at the fabulous supermodel, Kate Moss is announced as the new face of Mango for their Spring/Summer media campaign.
Kate Moss for Mango S/S12
MANGO, Spain’s international fashion brand, unveiled Kate Moss as the star of its new Spring/Summer 2012 campaign at its flagship Oxford Street, London store today. Apparently the well established fashion retailer has chosen the British model for its campaign image because “she embodies the type of urban, independent and confident woman MANGO customers can relate to”. We quite rightly agree and can’t believe how fabulous she looks in the launch video.
Kate Moss for MANGO
The advertising campaign will feature Kate Moss wearing the latest new Mango Spring/Summer collection photographed by renowned photographer Terry Richardson. The legendary photographer has captured the natural and spirited image of Kate who says “I’m really excited to be working with Mango for S/S 2012, we had a great time shooting the campaign, the team are so easy to work with and shooting with Terry is always fun.”
MANGO has also produced a new TV commercial featuring Kate Moss, called Spy Game. Shot under the direction of Terry Richardson in London, the film will be launched in early March in approximately forty countries, including France, Germany, Mexico, Portugal, Russia, Spain, Switzerland, Turkey and the United Kingdom.
The new season MANGO trends include graphic contrasts between clean and unstructured lines. As a variation to the cleanliness of lines, the collection has a clear 60’s influence, particularly in the dresses. Lightweight, pleated and gathered fabrics offer movement and present a fresh, flirty and feminine touch. MANGO is also introducing a more casual line, bringing together ethnic elements and blending them with sportswear details to give a very simple, strong urban look. Tie-dye, abstract prints and patchwork in indigo and yellow tones with unwashed effects reinforce the casual appeal.
Video courtesy of rightser.com
