Celebrating all things fashion this week as London Fashion Week is well underway, we checked out the new collection from fashion brand Lacoste.

Lacoste L!VE

To promote the launch of their collection Lacoste L!VE teamed up with American photographer Mark Hunter a.k.a. The Cobra Snake to shoot street-style fashion. With the tag line “New season. New city. New collection. Always Unconventional Chic”, the second season of Lacoste L! VE takes place in Berlin and invites viewers to follow a group of young Berliners.

Once again street-casted and captured by American photographer Mark Hunter a.k.a. The Cobra Snake,the kids meet up at an ice rink before making their way to the Icon, a nightclub set in a disused brewery in North Berlin.

The digital video with soundtrack from French DJs Club Cheval, shows the group of Berliners as they meet up at Alexanderplatz station, hang out together & stroll through the city, and end the night partying in one of the city’s music scene reference. This season again, prepare to experience the explosive, unexpected and unconventional energy of Lacoste L!VE in Berlin, a true sequel to the first Paris-based party story revealed in the Spring.

The collection is young, fresh and vibrant for Autumn/Winter 11.  Mixing skinny long sleeved tees with well fitting knitwear, and combining water repellent jackets and wool hats to keep you protected in the colder months,  the collection takes the colour trend of Summer to warm up our Winter.

On the fabulous new site from Lacoste you can scroll through the full collection and check out the upcoming collaboration with Cool Cats, as well as all the photos from the Cobra Snake shoot, the Lacoste L!VE parties around the world, and more to come soon with the L!VE Berlin City Guide which you can contribute to.

This is a sponsored editorial