Well, I know it’s been a few weeks but I’ve finally had time to catch up with the ‘day job’, phew! It is wayyyy overdue for me to write a piece on the fabulous and unique menswear day at London Fashion Week.
London Fashion Week A/W12: Menswear Day
As many of you may already be aware this is the last menswear day EVER For LFW! I kid you not. However don’t be too sad my little menswear enthusiast, the British Fashion Council have announced a whole separate menswear event called ‘London Collections: Men’. It will run from the 15th- 17th June and will be a platform for the best menswear designers Britain has to offer.
We have it lucky in London I feel, because as well as fabulously creative individual young talent such as Mathew Miller and Agi and Sam. We also have the wonderfully crafted tailoring from our British Heritage in Saville Row, with likes of E. Tautz and Gieves and Hawkes. This makes for a very diverse day of Fashion with lots to look at and digest.
We saw a lot of strong trends that filtered through from both Milan and Paris Mens fashion weeks such as knits, bright coloured prints, oversized overcoats and a militant feel. However we saw them executed in much more exaggerated ways, what more would you expect from LFW designers eh?
Me being me, loving wearable marketable clothing, I LOVED what the team over at Rake had done for their AW12 collection. If you have a minute to browse the website I do highly recommend it. They open with a fantastic short movie and explain their concept as “A gentleman of rogue habits, a seducer of all things beautiful in life, and the libertine of his day”, Sounds AMAZING eh? A man we all want to be (I know I do).
The show followed the current model trend we saw in both Milan and Paris. Using ‘real’ men to showcase the collection, humanising the clothes and making them appeal to a wider mass market (smart brand thinking I’d say!). The collection showed a suit for every occasion using different fabrics such as knits and tweeds to add interest. It also used red, a key colour we saw across the board in many collections that should add some personality to your gloomy winter wardrobe. Anyway enough of me going on, see for yourself at some of my favourite looks from the show below.
Twitter: @mshiach
Photographs courtesy of www.style.com and www.GQ.com




