Finally there seems to be a Summer coming. The mercury is rising, the leg lengths are shortening and the gym is getting busier as people want to get swimsuit ready bodies for their holidays.
Swim your way into Summer
Whether you are holidaying abroad or stay-cationing this Summer. This time of year is all about that daunting choice for women, one piece bikini, tankini and speedos, bermudas, skater shorts for men. You can stay on trend by the pool or on the beach if you make the right Summer Swimwear choice.
Colour Block Bikini
Colour blocking is one of the most important trends for Summer 2012. Whether its candy colours, ice cream hues or bright pops of colour.
Go for Mix and Match neon colour block – with this bandeau bikini top from F&F.
Or a Basic bikini top and briefs in a strong colour.
Nautical Twist
This season’s nautical look is a little less stripy breton top and more polkadot fresh with a touch of gingham.
We love this Gingham Bandeau Bikini top and this Hot Honi Polka Dot Bikini print top.
One step at a time
The all in one swimsuit is a classic, a all round winner for the beach and sometimes more comfortable for the pool.
Modernise your look with a halterneck swimsuit in a summery floral print.
Take a 1950′s style suit in a speckled print with tummy control panel – perfect for the beach.
Mens Club
It can be really tricky for men to get the right look, and to look good in swimwear. We’re all for a pair of boardies that fit properly and bright but not garish colours.
Get a taste of the Caribbean with these Smith & Jones Palm trees swim shorts with flip flops
Or go simple and a touch shorter with these classic swim shorts – don’t be afraid to add some colour on the beach.
Or if you’re missing your check shirt from the office wardrobe, bring it out by the pool with these shorts.
Whatever look you’re after this summer, whether it be by the pool, at the beach or doing lengths in an indoor pool in the UK. Swimwear is all about confidence. You have to wear it well with your mind as well as your body.
Happy holidays and safe tanning!








