Recently, sitting on a longhaul flight to New Zealand, the LadyM Presents team spotted an interesting habit that they thought was bespoke to themselves. An elegantly dressed woman two rows along was reading Parisian Vogue, glancing at the fabulously styled collections and noting down in a Smythson notebook, outfit details, looks and as it turns out, website addresses. She is part of a burgeoning trend of fashionistas who live vicariously through the...