2012 is the Year of the Dragon in the Chinese calendar, starting on February 4th. The Dragon is an animal of legend and also the symbol of the emperor in China. These Chinese consider the dragon as unpredictable and untouchable and that 2012 might lead to something unexpected happening. We like to take this in a positive way and see a year of great experience and positive surprises.

Year of the Dragon – Chic Outlet Shopping® Villages

Talking of great experiences, the Chic Outlet Shopping® Villages, leading luxury outlet villages across Europe, are hoping to provide positive shopping experiences and you are invited along to experience the Year of the Dragon. Located within the Villages are designated dragon markers. Find a marker, scan your smartphone device over the marker, and experience the magic of their dragon in colourful animation.

Viral video by ebuzzing

Outside some of Europe’s favourite cities – London, Dublin, Paris, Madrid, Barcelona, Milan/Bologna, Brussels/Antwerp/Cologne, Frankfurt and Munich – the nine Chic Outlet Shopping® Villages offer the chance to shop from coveted international fashion and lifestyle brands with up to 60% off the recommended retail price, all year round.

First of all you need to download the Chic Dragon app, once you’ve done that, when you visit the villages you will be ready to experience the augmented reality campaign.


Features:

• View their colourful animated dragon using designated markers in the Villages
• See alternate animations based on swipes and taps
• Invite your friends to enjoy the Year of the Dragon at one of the Chic Outlet Shopping® Villages
• Experience the free app in eight different languages.

In England our closest village is Bicester Village in Oxfordshire, perfect as a day trip out.