When an online boutique gets featured in one of the most popular UK fashion magazines, you know you’re on to a good thing. That’s precisely what LadyM Presents feels about Tara Lacey, as featured in Grazia UK Magazine on June 16th 2010.
In the world of fashion where online purchases “have increased by a massive 461% over the past 5 years alone” (Latest research from MINTEL Oxygen), having a captivating, strong fashion focused website is a must.
Tara Lacey
Tara Lacey Online Boutique was founded by Tara Cowland, who is passionate about women using fashion and style to make themselves feel great. Tara Lacey’s aim is to be the home of “online luxury fashion, selling an array of women’s brands both new and established, from all over the world. We specialise in beautifully designed clothing, stunning accessories, stand-out swimwear and statement jewellery”. The online boutique is created for women of all ages who do not want mass produced clothes but also don’t want to ruin their bank balance trying to find them.
www.taralacey.com
“The feeling you get when you dress in something new, I want our customers to feel that sensation even on the fourth time of wearing it.”
Nowadays with so many cheap collections in high street stores and online discount sites, it is difficult not to get immersed in the world of ‘throwaway fashion’. But it is important to invest in key, unique pieces that may be more expensive but will still be stylish and in a great condition seasons later.
The History of www.taralacey.com
The Tara Lacey online boutique came about when Tara was studying Fashion Promotion at the London College of Fashion. It was then that Tara realised her passion for retail buying, and with inspiration from the success of companies such as Net-A-Porter and ASOS, Tara knew she wanted her own business and to be selling brands from around the world. Tara quickly realised that there was “a market for women who do not want to wear the same clothes as everyone else and do not always look at the label”. Online boutiques have become very important in the fashion world, Tara describes them as “a unique haven, that offers a capsule collection, I love that the owners always know their customers well. If you find a boutique you love. You know you will always love.”
In order to source the very best brands, Tara visits various trade shows in London, Paris and Barcelona, “looking for brands that not only appeal to me but I can picture other women liking. Firstly I look for design – I like clothes that you can wear over and over, so quality is very important. I tend not to go for well know brands as there are sites that offer them, but if I really like some pieces I will include them.”
Brands featured on the site include the ever fabulous Darling, Pink Label London and Nicola de Main.
The Collections
Popular brands on the website include Tavan & Mitto, Nocturne and Aguaclara for bikini’s, but mainly people go online to purchase dresses from the fabulous range that Tara Lacey stock. There is a great range of dresses, tops for the office or for an evening event to team with trousers and skirts. Also a remarkable array of jumpsuits, knitwear, jackets and swimwear, everything you could need for your summer wardrobe or that capsule holiday collection, all in one place. The website also features exquisite jewellery from Fiona Paxton as well as bags from Sam Ubhi and Lillifi.
Key Pieces for S/S 10
Nocture Snakesking Jumpsuit – 100% silk, harem pants jumpsuit offering an alternative to the regular jumpsuits as this design is ruched in all the right places. Team with killer heels for a night out on the town or with embellished flat sandals for a relaxed lunch at your summer hideaway.
Nocturne Snakeskin Jumpsuit
2Love Tony Cohen Caramel cotton shirt dress - perfect for the day into night transition – think Ibiza pool party, chilled out bbq in the country or simply something light and relaxed for a day shopping with the girls. Accessorise with black french pumps and a giant shoulder bag or maxi clutch and you have a bang on trend outfit.
2Love Tony Cohen Caramel cotton shirt dress
Utility Chic from Bllack Noir - Bllack Noir make style effortless. Favourite pieces featured include Bllack Noir Jersey top with leather belt and Bllack Noir Silver studded jersey top, which is a modern twist on this season’s sequins and sparkle.
Utility Chic from Bllack Noir
Tara Cowland’s Favourite’s:
“From my collection I have a few favourites, Juliette Offenbach – who creates great dresses she has a great eye and all her dresses fit the female body perfectly and Tavãn & Mitto – the Canadian duo whose designs are classic, tailored and flattering.”
Tavãn & Mitto Sand Loose Fitting Dress hits the pastels/nude trend perfectly. Its gorgeous, sumptuous fit is a contemporary twist on the safari trend and is the ultimate day dress.
Whilst Pink Label London’s black sequin dress hits all the right notes for the summer party season and is a stunning, more sophisticated way to wear sequins.
Pink Label London Black Sequin Dress & Tavãn & Mitto Sand Lose Fitting Dress
Tara’s big tip for Autumn/Winter collections this year is Leather, “I think its going to be a bit more gothic but sexy”.
Tara Lacey has been nominated for best online boutique at the Sheer Luxe awards, you can vote for them here
At the time of going to press an online sale is occurring at www.taralacey.com and keep your eyes on the competitions page for some great offers.
